B

a

r

e

e

n

Bareen

by

AJ

is

an

indigenous

brand

that

sings

aloud

the

lores

of

Kashmir.A

remarkable

fusion

of

poise

and

tranquility

is

encapsulated

in

their

luxurious

workmanship.

Bareen

by

AJ

offers

mindfully

curated

gifts

for

a

variety

of

occasions.

The

brand

clear

message

was

to

create

a

visual

identity

which

depicts

luxury,

Inspired

by

the

opulence

of

Kashmir,

So

we

crafted

an

custom

typebase

logo

&

brand

elements

for

their

visual

identity.This

illustration

we

created

for

the

packaging

adds

a

unique

and

cultural

touch

of

kashmir

incorporating

visual

elements

like

lakes,

mountains,

shikaras

in

it.Adorned

with

gold

foiling,

not

only

pays

homage

to

the

richness

of

Kashmir

but

also

adds

a

touch

of

luxury

to

the

brand's

essence.