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Better Beauty

Client
  • Better Beauty
Services
  • Packaging
Industry
  • Skincare

What is it about?

Better Beauty is a clean skin care brand that is better for everyone. Anita Hassanandani is a Hindi television industry veteran who has played the lead in some of the most iconic serials and daily soaps, making her one of the most celebrated artists of this industry. Using her expertise in the beauty category, she has led from the front to launch Better Beauty, a clean beauty brand for a more holistic experience for beauty enthusiasts. The BETTER BEAUTY logo is the core of their brand ,through skillful manipulation of letters, it achieves a modern look, in harmony with the premium skincare products. In the packaging, we chose a clean and minimalistic approach, employing a shades of pink palette to evoke both a stimulating and calming feel.

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