KEEF is positioned as an innovative and bold lifestyle brand covers three major series of essential oils, organic care (Skincare) and Fragrance.
The central element of the visual style is the logo, for which we opted for custom logotype design it also imparts a sense of clean and naturalness to the products.
In the packaging design process, our client's narrative was centered around creating pure, vibrant, playful and shelf-attractive packaging.
Keeping this vision in mind, we opted for a pastel color palette which matches every flavour of essential oil.
